Ezypay

To provide additional guidance and direction this year Ezypay invited a panel of leading industry professionals to discuss some of the major outcomes from this year's survey results. The AFIS expert panel included:

• Grant Gamble Owner — Bodywise
• Justin Wilshaw CEO — Contours
• Gayle Brimble Training Team Captain — Australian Institute Fitness
• Megan Craw Business Advisor — Christchurch City Council NZ
• Jamie Hayes Managing Director — Healthy Inspirations
• Edel Kilmartin Director of Operations — Curves
• Justin Tamsett CEO — Active Management
• Simon Hall Marketing Manager — Ezypay
• Celeste Kirby-Brown Sales & Marketing Director — Ezypay

The experts provide some excellent insights into the following key questions:

1. Staff quality
2. Social media
3. Membership retention
4. Membership pricing
5. Members agreement
6. Membership Growth

1. Staff quality


Survey outcomes — Finding good staff (29%) is once again a major concern at a club level, and finding quality staff (53%) a concern at an industry level. Question — Who is responsible for the quality of the staff? Download Report


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2. Social Media


Survey outcomes — With so much twitting going on in the world about social media only 3.5% of club owner and managers said it was a successful form of marketing last year. Questions — Are social media sites relevant to fitness club marketing? Download Report (Discussion video coming soon) Back

3. Membership Retention


Survey outcomes — Over 64% of clubs have had an increase in membership numbers in the last year, this is 10% up on the year before. Questions — What factors do you believe have lead to the large increase of membership numbers? Download Report (Discussion video coming soon) Back

4. Membership Pricing


Survey Outcome — For the last 2 years, on average 60% to 80% of clubs intend to keep their membership pricing the same. Question — Is this a good strategy? Download Report (Discussion video coming soon) Back

5. Membership agreements


Survey outcomes — Following the recent media coverage on membership contracts being under the microscope at state level, both the club owner and members saw this area as key. Question — Is this data strong enough for the industry to change the way they sell memberships? Download Report (Discussion video coming soon) Back

6. Membership Growth


Survey outcomes — Over 64% of clubs have had an increase in membership numbers in the last year, this is 10% up on the year before. Question — What factors do you believe have lead to the large increase of membership numbers? Download Report (Discussion video coming soon) Back